Mercedes-Benz’s New Generation Compact Car (NGCC) is one of the most successful line of cars in their recent history. Allowing the brand to pull in new customers especially the young affluent. We help the client understand how NGCCs could be better marketed in the region.
Dell is the number one market share leader in monitors with more than 100 million units shipped yearly. Working with the User Experience team, we helped to optimize overall design including their stands, control panels and screen displays.
Singtel is one of the largest mobile network operator in the region with over S$16 billion in revenue and 600 million customers across 25 countries. We helped Singtel explore and understand the role and impact of digital platforms on consumer lifestyles, from which more compelling entertainment services were developed to better meet customer needs.